Live Your Edge Podcast

How to Break Into New Markets With Podcasting w/ Matt Johnson

Episode Summary

Matt Johnson is a marketer, entrepreneur, podcast expert, and musician. Matt runs a podcast PR & production agency based in San Diego, an international team that helps business coaches and consultants break in and dominate their niche through podcasting. Matt currently hosts niche business podcasts and recently launched the Podcast Pitch Assistant program to help experts get pitched to podcasts consistently without doing any of the backend work themselves. He is a frequent podcast guest and event speaker to audiences around the US, Canada, and Australia.

Episode Notes

Topics we will discuss:

• What holds people back from starting a podcast
• The only 3 things you need to share on a podcast
• Formula for your Story Arc
• Telling your Eureka moment
• What angle to pitch yourself when you go on a host?
• Should you ever transfer your podcast focus.
• Business strategy or podcast strategy?
• Why the companies offer the widest amount of products are the least profitable.
• Finding the right people. 
• The smart way to break into a new market without over-extending yourself
• Is the person I am following living the lifestyle that I want

Micro Famous Podcast: 

iTunes:

https://podcasts.apple.com/us/podcast/microfamous/id1401111217

Spotify:

https://open.spotify.com/show/1ObSAfdf3lgiT7tmsmbe45

Facebook:

https://www.facebook.com/pursuingresultsllc/

Others:

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