Don Williams, whose over 30 years experience working with small business owners, over half the fortune 500 companies and executives made him an expert on marketing, sales and customer service strategies, and execution, is the author of the book Romancing Your Customer.
Williams is a trainer and speaker on how to look at customers from the metaphor of romance.
In this episode you’ll learn about:
“We all want to feel like we are Kings. Living in a city can be a little hustle and bustle. [We] ignore each other and we're just trying to get a service done and just go about our way, [so] to have that human touch is rare.” - Don Williams
Don talked about his personal experiences being a customer and how he gained different knowledge and perspective of taking care of customers. Among all the things he talked about is self-care, something that believe it or not is the initial thing you need to do to take care of others, of your customer.
He discussed the value of gratitude and perspective - two things that certainly get your customers all hooked up with your service.
“Knowledge without action is just trivia. Knowledge, plus implementation is power.” - Don Williams
Links:
Website: https://donwilliamsglobal.com/